a beauty kit for independent women

A Guide to Buying Cosmetics Online

E-commerce enables us to buy items from stores across the globe. And to most females, online shopping means an opportunity to seek unique cosmetics that can represent their individual beauty. But shopping online may not be as safe as it seems.

First, there is the credit card fraud waiting to strike unsuspecting victims. Second, fake cosmetics are everywhere on the Internet. If you cannot tell the difference of the imitation from the original, you may end up in hospital. Third, personal data you put online may leak to criminals, and they can use your identity to commit crimes.

Being an online cosmetic shopaholic requires some degree of knowledge about how e-commerce works, which is the topic of this writing.

Securing Your Payment

an illustration of cybersecurityThere are two ways of online payment: through a gateway or directly on the store’s website. There is a big difference between the twos. If you register a membership to a gateway, you do not need to input your data every time you shop in different vendors. Payment gateways, or also known as payment platforms, specialize their resources for payment security. Store’s sites, on the other hand, may not allocate their time and energy on the security system as much as the payment gateways.

In conclusion, it is safer to register your financial account to a payment platform and buy cosmetics from stores who accept the method.

Cosmetics with QR Codes

cosmetic pieces from online storeThe Internet has made communication between consumers and manufacturers way easier. One of the digital inventions that can ensure a product’s originality is the QR code. The code is printed on the product’s package, and all you need to do is to scan it with a code scanner application installed on your smartphone. Then, you can see the ingredients, manufacturing dates, registry number, and other information that represent the originality status of the product.

If the products you buy fail in the scanning process, then they are fake. This method is the most proven way to spot forgeries. Imitation manufacturers have become more and more technologically developed in their ways of copying the genuine ones. We cannot tell the difference between the fakes and the genuine ones by only seeing them.

Read the Consumer’s Threads

satisfactory purchase from an online shopPopular cosmetics undoubtedly have many users. And today, consumer’s protection is enforced through the culture of sharing reviews. Spend some of your time to browse the Internet to find out which cosmetic brands often get faked. This step is to provide you with a precautionary attitude toward the brand.

Second, investigate the average cost of the desired item. Usually, fake cosmetics are irrationally cheaper than the genuine ones. Do not get tricked and swayed by low prices.


What you need to know about future of e-commerce

The retail industry today is completely different from what we were used to two decades ago. Continued innovation has seen the adoption of disruptive technologies that have completely revolutionized the retail industry. Most brand marketers strive to stay ahead of the competition and point out new trends which boost sales while providing customers with a simple shopping experience online. With many new movers and shakers in the retail industry, here are top insights into what the future of e-commerce will hold.

Physical brick and motor stores are mere showrooms

fdggdgdfgfdgertretManagers of e-commerce development websites have witnessed a significant growth rate in their businesses. Tasked with providing software for both small and independent retailers they have seen more businesses take their retail presence online. Effects of the rapid shift can be witnessed on the shopping malls today. Instead of loading up carts with the goods they buy in stores, consumers will sample more of the goods in the store, scan them and then order online. The goods will be delivered to their homes in real time. To keep in touch with the trends, more small businesses are investing in video content, mobile, digital coupons and social advertising.

Impact of personalization and curation

Artistic aspects like fashion play an essential role in the online retail space. It is estimated that fashionable purchases make up a third of all e-commerce. The success is not entirely based on celebrity endorsements or flash sales. Leading industry experts point out that the future will be dictated by how differentiated from the rest a certain product is. Adopting strategies that focus on personalization and curation foster a strong direct relationship with the customers.

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The future of an online e-commerce brand depends on how much they utilize mobile commerce. With more people accessing the internet through their smartphones, this will be the next promising horizon. Products that adhere to the mobile culture and appear great on mobile screens have greater chances of success. Businesses must invest in web design to ensure that their websites are mobile responsive and load in real time.

Do not neglect modern content marketing

The rate of online conversation has greatly improved resulting in profitability for some of the world’s largest brands. Content marketing helps your brand feature high on search engines so that more people can view it when they enter certain keywords. There has been a decline in traditional blogging when marketing commercial products. The important places to focus on today are social profiles, guest blogging, email, newsletters, mobile applications, videos, among others. Search engine optimization is a fundamental basis for any serious online retailer.

Payment options

Payment avenues through credit cards and phone scans have emerged. Also on offer are loyalty programs and exchange coupons. Highly secure payment channels are being developed to help keep off cases of fraud or theft.


There are still many unanswered questions over what the future has in store for online retail. This guide sheds a little light on what some of the leading experts in the e-commerce sector point out. However, there is general consensus that further innovation might revolutionize the e-commerce
industry more.