The retail industry today is completely different from what we were used to two decades ago. Continued innovation has seen the adoption of disruptive technologies that have completely revolutionized the retail industry. Most brand marketers strive to stay ahead of the competition and point out new trends which boost sales while providing customers with a simple shopping experience online. With many new movers and shakers in the retail industry, here are top insights into what the future of e-commerce will hold.
Physical brick and motor stores are mere showrooms
Managers of e-commerce development websites have witnessed a significant growth rate in their businesses. Tasked with providing software for both small and independent retailers they have seen more businesses take their retail presence online. Effects of the rapid shift can be witnessed on the shopping malls today. Instead of loading up carts with the goods they buy in stores, consumers will sample more of the goods in the store, scan them and then order online. The goods will be delivered to their homes in real time. To keep in touch with the trends, more small businesses are investing in video content, mobile, digital coupons and social advertising.
Impact of personalization and curation
Artistic aspects like fashion play an essential role in the online retail space. It is estimated that fashionable purchases make up a third of all e-commerce. The success is not entirely based on celebrity endorsements or flash sales. Leading industry experts point out that the future will be dictated by how differentiated from the rest a certain product is. Adopting strategies that focus on personalization and curation foster a strong direct relationship with the customers.
The future of an online e-commerce brand depends on how much they utilize mobile commerce. With more people accessing the internet through their smartphones, this will be the next promising horizon. Products that adhere to the mobile culture and appear great on mobile screens have greater chances of success. Businesses must invest in web design to ensure that their websites are mobile responsive and load in real time.
Do not neglect modern content marketing
The rate of online conversation has greatly improved resulting in profitability for some of the world’s largest brands. Content marketing helps your brand feature high on search engines so that more people can view it when they enter certain keywords. There has been a decline in traditional blogging when marketing commercial products. The important places to focus on today are social profiles, guest blogging, email, newsletters, mobile applications, videos, among others. Search engine optimization is a fundamental basis for any serious online retailer.
Payment avenues through credit cards and phone scans have emerged. Also on offer are loyalty programs and exchange coupons. Highly secure payment channels are being developed to help keep off cases of fraud or theft.
There are still many unanswered questions over what the future has in store for online retail. This guide sheds a little light on what some of the leading experts in the e-commerce sector point out. However, there is general consensus that further innovation might revolutionize the e-commerce